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To create new wealth, an enterprise or start-up needs to be truly customer focused. What this means and how to go about achieving this is what this course is all about.

First, we look at the principles and practice of customer focused strategy, and how it differs from some of the traditional models being used, holding organisations back. Then, sessions will demonstrate how to uncover new “market spaces” and a tried and tested methodology called the “customer activity cycle” will be used to discover and uncover innovative products and services opportunities. The final part of the course looks at a systematic process for implementation of customer focus i.e. making it happen.  What shapes success and failure? What makes a person an energizer driving change?  What kinds of teams are needed when, how to involve silos, how and with whom to partner? How to test new ideas, pace and prioritise, and how internal and market take-up and scale–up can be achieved and sustained.